Jamie Freed

Non-Executive Director

Jamie is a Non-Executive Director of PEAL Capital Group.

Bringing extensive experience in consumer growth, brand development, customer strategy and international expansion across luxury, beauty, health and digital commerce.

She is Chief Customer Experience Officer at VIEVE, where she leads marketing, brand, creative and ecommerce strategy and has supported significant year-on-year growth. Previously, Jamie served as Chief Commercial Officer at Avant Arte and Global Vice President of Private Client at FARFETCH, where she built and scaled a global division to more than 400 employees across 29 cities and almost $1 billion in annual turnover.

Her earlier leadership experience includes Moda Operandi, TOPSHOP, Maison Margiela and Bergdorf Goodman. Jamie holds a BA in Biology and an MA in Psychology from Boston University.